Our parents’ generation called us millennials, but we’d rather be anything else.

We’re here for you; the trendsetters, the innovators, the entrepreneurs and the creators. You are the young people on the cutting edge of culture. We ignite the stories that matter to you most, showcasing the underground happenings and extraordinary people shaping what it means to be part of the New Urban.

What is the New Urban?

A worldwide community of dream chasers and creators. We live fast, we grind, we experiment and we celebrate progression.  We want to reclaim the image of our generation from negative media stereotypes of the “lazy, entitled millennial”. We are the New Urban, and we’re the generation shaping the future of the world.


Want to work with us? Check out our content house The NUBI Hub site for business enquiries. You can also impress your boss with the most authentic insight on “millennials” you’ll ever read.