hyper reality

Hyper-Reality presents a provocative and kaleidoscopic new vision of the future, where physical and virtual realities have merged, and the city is saturated in media. Is this nightmare a glimpse of our future to come?

A wave of 16-bit sounds and garish colours infiltrating each of your senses, superimposed over reality. Advertisements (if an Adblocker mod isn’t available) filling your field of vision endlessly.

How long do you think it would take for this to become the norm once accepted into everyday life? Physical money seems to have no place in this future either, with everything based on virtual loyalty points. Could you get used to a future like this?

Keiichi Matsuda (BSc. MArch) is a designer and filmmaker. His research examines the implications of emerging technologies on human perception and the built environment. Keiichi is interested in the dissolving boundaries between virtual and physical, working with video, architecture and interactive media to propose new perspectives on the city.

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