Alex Finch, a British photographer living in Seoul, Korea, captures the everyday street style of Seoul residents, as well as photographing the latest styles for different brands from Stella McCarthy to Nike.
Since 2014, Alex Finch has been covering Seoul Fashion Week for Vogue US and Style.com. Despite his contribution to these global brands, Alex still refuses to consider himself a ‘fashion blogger’, given that the writing element at times hindered his true passion, capturing the images. Ordinary people and off-duty models are spotlighted on his blog, as well as his Instagram (which has over 41,000 followers).
His start in fashion photography out in Korea was very slow, at times being too “shy” to approach people and get the shots he envisioned. However, after time, his confidence slowly grew, he met more and more people and built his following.
Now, the photographer’s work is some of the most sought after. His collaborations, his vision and his understanding of the connection between high-end fashion weeks and the streets are unprecedented.