Jada Lynton

‘The JADA woman is a contemporary woman, modern in her way of thinking, with a spirited independence’

If you haven’t come across JADA fashion by now, you will. Let me introduce to you an upcoming and emerging Birmingham based womenswear fashion brand – JADA.

Established in 2014, JADA is a unique contemporary womenswear brand that embodies the youthful elegance of the modern woman. With minimalist silhouettes, innovative cuts, and modernised classic staples, JADA is an accessible collection of understated luxury.

jada

The Birmingham based brand was established in just over a year, by native Birmingham designer, Jada Lynton. Since then, Jada has taken her dream of accessible minimalist tailoring into an internationally stocked brand.

On the creation of her collection, Jada Lynton, creative director of the brand, said: “I started the brand to give women a capsule wardrobe of key staples that will take you from day to night with a clean, pure aesthetic, but will also fit in with the modern woman’s busy schedule.

“I wanted to create an edited wardrobe of pieces that women wanted to wear, that were interchangeable, that left her feeling confident and chic”

Now in its third season with stockists in the Far East and China, JADA excitingly launched SS16 collection at London Fashion Week during September. It has been the first season that JADA has exhibited at the SCOOP showroom, held at the prestigious Saatchi gallery.

Jada Lynton

Vanessa Dress

Jada Lynton

Kara Gillet, Belinda Camisole Top, Nala Shorts

Originally, Jada Lynton began working as a Design Assistance at London womenswear label Georgia Hardinge, following graduating from the University of the Arts Rochester in 2009.

After a period of time in consulting and freelancing, she delved into her talents of fashion design and luxury sales with the launch of her own collection.

Motivated by her quest for the ultimate capsule wardrobe, JADA’s SS16 collection is one of romance and key separates that captures an essence of sophistication and intelligence, while provoking a feeling of carelessness, daydreams, and calm during our busy lives.

Jada Lynton SS16

Kendal Dress, Valencia Mesh Skirt

Jada Lynton SS16

Melena Gillet, Ruma Dress

The inspiration for this brand stems from Moroccan architecture of archways and curves and the 1930’s fashion that have both influenced JADA’s feminine application and graceful outlines.

Colour is a visual representation of the collection’s nomadic story. The alabaster cream and riviera navy represent the sand and sea, with neutral essential accents of jet black and pure white as a base.

An exotic journey to the sea, with a feeling of relaxed luxury clearly defined in the design philosophy. 

Her style is built around the idea of a transferable wardrobe, reworking classics with a tough minimal edge that can take you from day to night, forming a wonderful timeless appeal.

Jada Lynton SS16

Alyssa Shirt, Yanna Leather Skirt |  Kara Blazer, Villa Shirt, Ruma Trousers

Her style is built around the idea of a transferable wardrobe, reworking classics with a tough minimal edge that can take you from day to night, forming a wonderful timeless appeal.

JADA accurately uncovers the strong and fragile elements of femininity using both structured jackets and womanly fabrics to truly create an elegant collection of quality and function.

The collection provides an edited range of versatile pieces that take you from desk to dinner at a manageable price point whilst maintaining a luxury aesthetic.
Jada Lynton SS16Ruma Smoking Jacket, Belinda Camisole Dress, Valencia Mesh Skirt | Melissa Coat, Ella Maxi Dress | Karin Leather Jacket, Victoria Jumpsuit

Moving into the new season, JADA’s mission continues on in creating the ultimate capsule wardrobe for the modern woman.

For beautiful minimalist style inspiration and the latest updates on JADA designs, follow the brand on Twitter, Facebook and Instagram. For more details on this collection, visit www.jadalynton.com

SUCH GORGEOUS DESIGNS! LET US KNOW IN THE COMMENTS BELOW WHAT YOUR FAVOURITE JADA PIECES ARE, AND CHECK OUT HOW TO DRESS FOR AUTUMN! TO NEVER MISS AN UPDATE, FOLLOW US ON FACEBOOK AND TWITTER!

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