Welcome to the thirty-fifth instalment of our weekly series: The Kings of Kickstarter.  After our return last week from the internet’s basement we’ve unearthed more crowdfunded schemes than you could shake a stick at.

Our last Kings brought their A-game, from drawing machines to vacuum powered home factories.  As per usual, NUBI has procured 5 more Kings (and of course one jester) and presented them below. Now ranked in ascending order, only one can claim the title of Supreme Overlord.

#5. Hagelswag: Chocolate on bread. – Vos&Len

“Hagelswag is the world’s finest chocolate on bread, bottled in Amsterdam. A Dutch tradition, ready to be shared with the world.”


Sometimes it can be hard to find a way to squeeze chocolate into every meal. But what if an entire nation has been doing it all along and, in doing so granted us all a hall pass to fulfil our wildest chocolate covered dreams? Leave the Nutella at the kids table and step your game up you goddamn peasants.

It turns out the Dutch have been sprinkling chocolate on their morning toast since DAY 1. Realising that the rest of the world hadn’t cottoned on, Vos&Len are here to drag us out of the dark chocolate ages with Hagelswag.

Back in 17th Century Amsterdam, Gerbrand Slag raised the ire of his contemporaries by bringing cacao to the lower classes  (how dare he!). Vos&Len are simply picking up where the great man left off, following in his footsteps by exporting their heavenly flakes to the US and around the globe.

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