Yesterday, the internet went wild, and no this time it wasn’t about Kim Kardashian. Instagram introduced a new look, supposedly inspired by its ‘community’. By that, they probably mean cultural highlights such as hot-dog legs and The Fat Jewish memes. Oh, and don’t forget the millions of ‘models’ Nicole Arbour so controversially spoke about.
Instagram’s user base has evolved into a global community of interests, sharing more than 80 million photos and videos every day. The new app icon was inspired (hard to agree with) by the previously loved icon.
The former icon was a retro brown and cream camera with a rainbow stripe that was a nice throwback to the iconic Polaroid cameras. However, this has been radically changed, the new beast “represents a simpler camera and the rainbow lives on in gradient form”.
As well as the new logo, Instagram has also changed its app and website to a more muted black-and-white design for backgrounds, icons, and menus. The new look is meant to make photos stand out more, although all it really does is look overly simplistic.
Ironically, the new ‘community’ driven app icon has been hit with a tsunami of negativity across all social media. Turns out a lot of Instagram’s users really, really, really love the new icon.
Some have fallen head over heels:
What in the flying fuck did Instagram do with their app logo ? that shit looks stupid now
— Gingie (@Gingie0627) May 11, 2016
Others are drunk in love:
My god the new Instagram logo is a fucking disaster
— Zack Zarrillo (@zzarrillo) May 11, 2016
A few are blown away at its unique and original design:
Microsoft Powerpoint theme from 2002 vs the new instagram look ? pic.twitter.com/fJCRO8niDj
— FaZe Magic (@itsmagichere) May 12, 2016
Seriously, some people have taken it to heart:
Instagram is the reason I have trust issues. pic.twitter.com/KncYWKiOGp
— Michael (@blackmon) May 11, 2016
The company has been working on the new logo for almost a year. Their design video below shows hundreds of concepts; apparently this one was the best.
However, whilst the Twittersphere are unimpressed by all that hard work; previous icon designer Cole Rise (the app’s filter Rise is named after him) had this to say about the new design:
“I’m super psyched on the new one, I love the minimalism. Regardless of the colors behind it, the white shape — the actual bones of the new symbol itself — is beautiful, and I think that can persist over time.”
Crazy, I know. Unfortunately, while it may render better in some environments, it’s a very forgettable image that will get lost on people’s phones amid the thousands of other similarly uninspired designs of most tech apps. We all know it was really designed by this whizz-kid below:
Love it, like it, loathe it, or couldn’t give a rat’s arse, the app redesign is sadly here to stay. However, it may go down as one of the biggest design fails of the year.