Mojo Kojo, the brainchild of designer Koyejo Adesanya has steadily been making noises over the past year in places up and down the UK with one message – to spread love, positivity and some cool garms to cats across the world.
With influences ranging far and wide from Nigeria’s Fela Kuti to trendy city-goers frequenting vintage boutiques, Adesanya takes inspiration from anything with rhythm, anything with heart, anything with soul.
Oozing nostalgia, Mojo Kojo is the name in African-inspired streetwear. Full of geometric prints, jazzy styles and experimental shapes, the range is ethically sourced from markets in Lagos and stitched together by artisans in both Nigeria and the UK. The philosophy of the range is a statement in itself: a celebration of African heritage in a forward thinking world.
Now in its second collection, Adesanya has been concentrating on spreading his message and making Mojo Kojo more accessible to a wider audience. As more pieces are added to the line – from dresses to two pieces, skirts to bumbags – the collection continues to grow from strength to strength.
Adesanya launched the brand in his third year of university while studying a degree in Politics. Some might think this a challenging feat, however he was able to harness his popularity and gained an expansive following among his peers.
Supporting the launch with a trio of sold out parties, or Ijoyas (‘time to dance’ in Adesanya’s native tongue Yoruba), the brand garnered respectable acclaim in Manchester with the final party even being sponsored by Spotify.
Now on its fourth outing, it was only a matter of time before Ijoya hit the Capital, this time supported by Boko! Boko! a three piece female DJ outfit aiming to change the landscape of a largely male dominated industry.
Given how the brand is so intrinsically influenced by the free-flowing, uncompromising and vibrant nature of African culture, expect to hear an eclectic mix of 70s Afrobeat, Afropop, Dancehall and everything in between.
The party will take place in the trendiest location in the world and the self-proclaimed epicentre of all things edgy: Shoreditch. The Book Club will certainly be the place to get your Mojo (Kojo) on next week.
Ijoya takes place 4th August, ticket information here.