Welcome to the fourth instalment of our weekly series; The Kings of Kickstarter.  Last week had us once again trawling through the catacombs of crowdfunding and unearthing gems for your looking leisure.  From the most legitimate lightsabers we’ve ever seen to time travelling t-shirts, last weeks reigning Kings raised the bar.  Nevertheless, another week another raft of entrepreneurs all pitching for your pledge, all offering slick rewards for swearing fealty to their cause.  As per usual NUBI has procured 5 Kings (and of course one jester) and presented them below.  So without further ado and in no particular order…..

#5. Undo Laces – Undo Labs

“Redesigning simple products in an innovative way and offering a carbon offset mechanism through which users of our products can “undo” the environmental damage created by some of the items they use.”

Undo 1


The first product from Undo Labs – a design and innovation studio – is the unassuming shoe lace.  Fitting, considering what the true product is here.  The Undo Lace at face value is what it is, laces are available in a range of colours, reimagined with stylish and functional magnetic clasps.  It’s a quick and easy way to breathe and new lease of life into those kicks that you just can’t bring yourself to let go of.  However, what you are buying into is so much more.  Undo Labs are embroiled in a battle to offset the damaging carbon footprint the shoe industry as a whole is culpable of.  By their own figures, the footprint of the global shoe industry is the same size as Italy’s.  With data from an MIT study suggesting a typical shoe creates 30 pounds CO2.  You buy Undo Laces, they offset that same CO2 through the acquisition of carbon offset credits from wind and solar energy initiatives or reforestation projects on your behalf.

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