Subscription boxes have been slowly creeping onto our radars since the launch of Birchbox in 2010. Since then, boxes have been cropping up to cater for every interest imaginable; from beauty to geek and vegan products to gourmet meat.

The rising popularity of subscription boxes, and the reasons for it are transparent:

Today’s newest generation of consumers valuing and investing in experiences rather than physical objects and products. These boxes offer both the experience of the mystery surprise and a collection of physical objects to keep at the end, and they’re accessible to a wide range of budgets.

In an attempt to understand the appeal behind ordering a subscription box, NUBI took a closer look at 4 of the freshest subscription boxes from the UK and beyond:

Japan Candy Box


Japan Candy Box, curated and shipped from Hong Kong, brings an authentic taste of Japan’s sweet treats to the UK. It contains everything from Hello Kitty biscuits and Pocky sticks to the more obscure Coris Horadekita DIY Choco Banana Candy.  They offer free shipping and each month send out a free megabox of Japanese sweets to a selected subscriber who shared their Japan Candy Box via a blog or social media.

Generation A


Described as the subscription box for ‘creative geeks’, the contents of each box is compiled with the purpose of inspiring thought and curing creative blocks. The box contains 5-8 items to wear, eat, use, build or inspire. The highlight of this box was the 21 piece puzzle ball; a high quality puzzle that was genuinely challenging.

Bright Paper Packages


As the name suggests, ‘Bright Paper Packages‘ subscription boxes contain a selection of parcels, each wrapped individually in brightly coloured tissue paper and candy striped paper bags.

The company compiles a monthly box by sourcing the contents from independent businesses and artisans. The theme for the box, rather than focusing on a specific product, is to supply subscribers with a box of gifts that brighten up their day.

This was evident in the box NUBI received; it contained everything from a Frida Kahlo printed greeting card to organic avocado soap!

Ramen Box


Ramen Box UK is new to the subscription box scene. Unlike other noodle subscription box services, it sees ramen as not only a snack, but an art form; The box itself contains a card detailing the products and the locations from which they were sourced, and they’ve even created a bible of ‘ramen hacks’

As expected the box contained a selection of instant noodle packs from across Asia, but it maintains the ‘surprise’ element by throwing in a few unexpected products too. This box is the first ever to be launched by the company, and it not only contained a large selection of ramen noodles, it also came with seaweed, Sriracha chilli sauce and a pair of  chopsticks.


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