Benefit, a brand I hold close to my heart that has gotten me through some near miss makeup disasters in the past. After loving the ‘They’re Real!’ mascara (among other products), you can understand my excitement to try out their new ‘Roller Lash’ Mascara. Raved about by the company itself as well as countless bloggers and vloggers (including the queen beauty guru herself…Zoella), it retails at £19.50 and sits mid-way between the high and low price range. So I chose to try this out instead of re-purchasing their ‘Porefessional Primer’, it’s fair to say that I had high expectations from the get go.
“The eye-opening Hook ‘n’ Roll™ brush grabs, separates, lifts and curls…while the instant curve-setting formula holds for 12 hours”
The packaging is lovely, styled to look a little like a hair roller, all connotations of curly lashes were there! The ‘patent pending hook design’ wand is a plastic comb which doesn’t have as much of a dramatic curve as it appears in promo images, it also has longer prongs on one side to the other, presumably for different eyelash areas as well as different lash effects. When I pulled the wand out of the tube it wiped away any excess mascara leaving a blob just at the bottom which is easily wiped back into the tube.
I am quite blessed in the lash department length wise, but it’s always a struggle to get that Hollywood lift effect, so any mascara that claims to actually curl eyelashes really appealed to me! The first thing I noticed when applying is how wet the actual liquid is, meaning when I was applying to the base of my lashes it was getting on my eyelid (annoying). My lashes also stuck together really easily because of the consistency of the mascara as well as the amount that was on the wand, but when I tried to separate them it would just make others stick together, and even though spider lashes are meant to be in at the minute it was the look I wasn’t trying to achieve…or a look I am particularly fond of. As for a curling effect I really didn’t see a difference from other mascaras I have used, if anything the other Benefit mascara has more of a claim to this curling effect!
“97% said it visibly lifts lashes
87% said it gives long-lasting curl
94% said eyes look more wide open”
It isn’t all lies, it was long lasting throughout the day and I didn’t have to top it up. The heavy look just wasn’t for me or the certain percentage of people from its testing panel. It didn’t visibly lift my lashes, was long lasting but with no curl, but in honesty my eyes did look slightly more open but what mascara doesn’t do this?
I’m going to just stick to what I know, this mascara probably does fit a market because otherwise they wouldn’t need to make another mascara, I think I’ll stick to ‘They’re Real’ for now. I feel although the mascara isn’t for me, it does work for a lot of people, so maybe do a little research before purchasing as it isn’t the cheapest of products to just throw into the drawer of unused products.