So, our lad Zayn has affirmed his departure from 1D by unveiling his brand new single today. And it certainly is in a different direction! Featuring his rumoured new girlfriend Gigi Hadid, the raunchy Pillow Talk video sent Twitter into a meltdown this morning, and it’s easy to see why.
Zayn had said previously that he was never that interested in the music One Direction were making, and Pillow Talk shows a more grown up (read: explicit) side to him as an artist. Clearly having seen the success of Bieber’s relaunch, the video is along the lines of Where Are Ü Now?, and the track has influences of The Weeknd and Jason Derulo.
Its sultry, lo-fi synth beats and sex-driven subject matter will slot in nicely with what we’ve come to expect will be the sound of 2016, and just having Zayn’s name attached to it will guarantee commercial success – however I doubt it will be with the typical One Direction audience. The true telling of whether Zayn will become the Robbie Williams of our generation, however, will lie not in the success of this single, but of its follow-up.
Because Zayn honey, you’re only as good as your last gig…[interaction id=”56ab7954ef54eee31e44d4ad”]